BrandingMarketingSEO•3 min read
Why You Need Custom Short Links for Your Brand
M
Mike Ross
SEO Specialist • 2024-02-05
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Building Trust
Generic short links can look spammy. A custom branded link (like yourbrand.co/sale) tells users exactly where they're going and shows that you're a professional business.
Improved Click-Through Rates
Studies show that branded short links can increase click-through rates by up to 39%. People are more likely to click on a link they trust and understand.
Better Brand Recognition
Every time you share a branded link, you're putting your name out there. It's a subtle but effective way to reinforce your brand identity across potential touchpoints.