Blog/Why You Need Custom Short Links for Your Brand
BrandingMarketingSEO3 min read

Why You Need Custom Short Links for Your Brand

M

Mike Ross

SEO Specialist2024-02-05

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Building Trust

Generic short links can look spammy. A custom branded link (like yourbrand.co/sale) tells users exactly where they're going and shows that you're a professional business.

Improved Click-Through Rates

Studies show that branded short links can increase click-through rates by up to 39%. People are more likely to click on a link they trust and understand.

Better Brand Recognition

Every time you share a branded link, you're putting your name out there. It's a subtle but effective way to reinforce your brand identity across potential touchpoints.

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